Generation BTA LIVE 

THE INDUSTRY'S CAREERS EVENT, BUILT TO BE SEEN.

Generation BTA LIVE brings students face to face with BTA
Member TMCs and Industry Partners, all under one roof, for a full day built
around two live showcase sessions - plus an all day careers fair running throughout.

Most students arrive having never heard of a TMC. Business travel sits behind some of the world's biggest sports teams, entertainment tours, NGOs and global brands, and this event exists to make that visible, connecting the industry directly with the talent it needs next.

Following a hugely successful debut in Manchester, Generation BTA LIVE returns this November in Birmingham, hosted at UCB McIntyre House — with up to 500 students expected across the two showcase sessions and 2,000+
through the Careers Fair.

"For the Next Generation, By the Next Generation"

Why Get Involved

Register your interest as a BTA Member or BTA Partner and the Generation BTA Board will be in touch with everything you need to take part on Thursday 19 November 2026. Please register as soon as possible — places are limited.

Register Now to get involved

Free event for BTA Members and Partners